KHACHIK . s
Website UX/UI Design, Brand Design
Understanding Business goals and objectives, Understanding the target audience.
UX STRATEGY STEPS
Research and explore the market and competitors. Including competitive analyses, identify users and their needs, shape initial user journey.
Inform initial ideas and wireframe sketches, Prototype and test functional wireframes.
Detailed design, wireframes and high fidelity prototypes and testes.
ABOUT KHACHIK . s
Sustainability is the main focus point in the process of designing and production in KHACHIKs. All bags are all made consciously by rethinking about the materials, functionality and usage of traditional bags. The company goal is not only helping the planet by re-purposing waste materials to make something beautiful and useful out of it but also in the process of making bags, they use innovative techniques which are minimising waste of materials and energy
BRAND STRATEGY AND THE GOALS
To entertain users and teach them the advantages of using their products
To guid users through the whole process of making the product and bring trust and transparancy
Bring awareness to use no waste products
Guid users with strategy of teach, learn, buy process
In the landing page of the K.s brand we went trough the step by step process of educating users. Steps are following: Inspire, educate users, the values of the brand, transparent process of the making the products and the mission of the brand.
SHOP AND ADVANTAGES
As K.s brands nature and strategy behind is directly connected to the nature and sustainability. We decided to use natural elements and forms in the design of pages with integration of handwriting font in the shop page to give the natural, wellbeing feeling to the users and to connect users mentally and emotionally to the nature.
DESIGN FOR THE MARKETING
VISUAL STEP BY STEP GUIDLINE
With the clear visual guid line users will be able to have a complete view of the brand strategy in one glance and be aware of sustainable products advantages.
MORE AWARENESS FOR USERS
Users will be able to educate themselves about the eco and sustainable products and advantages and it will help to bring service awareness.
MORE TRUST FOR USERS
Users will be able to see the whole process of the production in one glance and it will bring to them more trust and transparency.